Ahmad Basloum← Back to home
Projects & case work

A body of work across brand, experience,
and systems.

Twenty-plus engagements spanning real-estate marketing, customer-experience design, and digital transformation — for developers, agencies, factories, and my own ventures. Filter by what you're looking for.

Real Estate · Full-cycle

Jawharat Al-Hamra

Alsiyani Group · Khobar

Led a ~40,000 m² development end-to-end — feasibility & market studies, brand build, investor acquisition, and live auction execution.

40,000 m²
Land developed
A→Z
Studies to auction
Real Estate · Full-cycle

Abyat Al-Khobar

Alsiyani Group · Khobar

Owned the full development marketing cycle — studies → brand → investor acquisition → auction — from a blank brief to a closed sale.

Feasibility studiesBrandingInvestor acquisitionAuction
Real Estate · Full-cycle

MAS Al-Dhahran

Alsiyani Group · Dhahran

Managed the complete project marketing lifecycle — market studies, brand identity, investor outreach, and auction — replicating a proven end-to-end playbook.

Market studiesBrandInvestor acquisitionAuction
Real Estate · Event + Digital

Albaharland — Jubail

Alsiyani Group · Jubail

Land-auction event management paired with X and Snapchat investor campaigns — from venue and event flow to digital acquisition.

1M
Post views
Live
Auction event
Real Estate · Product Marketing

Amndar

Alhakmiah Holding · Dammam

Product marketing manager for a residential development of 1,000+ apartments across 48 buildings — positioning, sales collateral, and go-to-market.

1,000+
Apartments
48
Buildings
Real Estate · Award

Marif

Alhakmiah Holding

Handled marketing and customer service for the Marif development — a project recognized with a Property Award for design.

★ Property Award — Best Design
Customer Experience · CJM

Namthaja

3D Printing Factory · Consulting

Built the full customer journey map and service blueprint for a 3D-printing manufacturer — mapping every touchpoint and closing service gaps.

Journey mappingService blueprintTouchpoint design
Customer Experience · CJM

JAS

Media Production · Consulting

Designed the customer journey and service blueprint for a media-production company — aligning the client experience with internal delivery.

Journey mappingService blueprintProcess alignment
Customer Experience · Ops

Coffee Shop — "I Am Here"

Specialty Coffee · Consulting

Built the complete customer journey and designed the operations process for a specialty coffee shop — from first touch to service delivery.

Journey designOperationsExperience blueprint
Customer Experience · Management

Alhakmiah — CX & Service

Al-Wajha · Marif · Andalusiat

Customer service manager across Alhakmiah's real-estate projects. Lifted satisfaction for Al-Wajha, trained 8 specialists in call handling and client-feedback workflows, and standardized the service experience across three developments.

3
Projects served
8
Specialists trained
↑
Al-Wajha CSAT
Customer Experience · Consulting

Freelance CX Portfolio

Lavirium · Urban Solution · Experto

CX consulting across sectors — journey analysis and pain-point mapping (Lavirium), a service blueprint + online ordering system (Urban Solution), and full campaign builds (Experto).

CX consultingService blueprintOrdering system
Digital Transformation · ERP

Zoho ERP Rollout

Alhakmiah Real Estate

Led the data transformation and implemented Zoho as a company-wide ERP — migrating and structuring operational data (with outsourced data centers) into a single connected system spanning sales, CRM, and operations.

Zoho ERPData transformationCRMSystems integration
Digital Transformation · Telephony

Avaya Call Center

Alhakmiah Holding

Designed the entire call-center structure — auto-reply / IVR flows and call routing — and integrated Avaya with the Zoho ERP so every call fed the customer record.

AvayaIVR / auto-replyZoho integration
Digital Transformation · Product

Marfaq

Alhakmiah Holding · Facility Mgmt

Helped establish Marfaq, a maintenance & facility-management application delivering after-sales maintenance services across Alhakmiah's real-estate projects.

Facility managementAfter-salesApp
Brand · Corporate Rebrand

Alsiyani Group Rebrand

Alsiyani Group

Led the full corporate rebrand — Alsiyani Real Estate → Alsiyani Group. New identity, hierarchy, and brand story, repositioning a real-estate company into a multi-vertical group.

Brand strategyIdentityRepositioning
Brand + CX · New Identity

EasyClean

Cleaning services

Built EasyClean's new brand identity from the ground up and delivered customer-experience consulting — aligning how the brand looks with how it actually serves.

Brand identityCX consultingPositioning
Agency · Team Leadership

Tiraz Agency

Alhakmiah in-house agency

Marketing manager of Tiraz, Alhakmiah's creative agency — leading a team across creative direction, content, and digital marketing to serve the group's brands.

Team leadershipCreative directionAgency ops
Account Management · TBI

Zenith Geospatial

TBI — To Be Infinite

Account lead for Zenith — client relationship management, strategic planning, branding, and financial oversight delivered through my agency, TBI.

Account managementBrandWeb
Venture · Founder

GOx

Personal life-planning platform

Founded and built GOx from concept to MVP — AI-driven goal tracking across six life areas. Selected by NTDP for the #MVPLAB program.

6
Life areas
NTDP
Backed
Venture · Co-Founder

FitAble

Health tech · AI + IoT

Co-founded a smart health app tracking calories, glucose, and fitness via an IoT band. Misk Launchpad 6.0, presented at Biban24.

Misk
Launchpad 6.0
Biban24
Presented