CX StrategyMay 2026
Why CX is the new marketing in Saudi Arabia
Acquisition keeps getting more expensive — but the brands winning the Saudi market are quietly investing somewhere else: the post-sale journey.
6 min readRead
I build brands, CX systems,
and digital ventures.
أحمد باسلوم
A marketing professional and customer-experience strategist working across the Saudi market. I market products — and I build them. Founder of three ventures, backed by NTDP and Misk.
6+
Years experience
SAR 2B+
Project value led
3
Ventures founded
2×
Accelerator-backed
What I do
Capabilities that move the numbers.
Strategy, brand, and customer experience — built on the CRM and data infrastructure to make them measurable.
01
Strategic Marketing & Branding
Positioning, brand systems, and go-to-market strategy — from full corporate rebrands to campaign execution.
Brand identityGTMPositioning
02
Customer Experience & CRM
Service blueprints, customer-journey mapping, and Zoho CRM implementation that lift satisfaction and retention.
CX / CJMZoho CRMService design
03
Real Estate Marketing
Project marketing end-to-end: investor acquisition, sales collateral, and live auction execution.
Investor acq.AuctionsOff-plan
04
Paid Media & Performance
Lean, sharply-targeted campaigns on Snapchat and X that beat agency benchmarks on a fraction of the budget.
SnapchatX / TwitterCTR optimization
05
Project & Account Management
Leading cross-functional teams and client relationships across production, branding, and product delivery.
Client mgmtDeliveryCoordination
06
Data & Analytics
Turning campaign and CRM data into decisions with Power BI, SPSS, and Excel-driven modeling.
Power BISPSSReporting
Focus areas
A niche at the intersection of marketing & experience.
Increasingly focused on Customer Experience (CX), Customer Journey Mapping (CJM), and Citizen Experience (CitX) — a distinctive angle for the Saudi market and Vision 2030.
Customer ExperienceCustomer Journey MappingCitizen Experience · CitXService BlueprintingBrand StrategyCRM ImplementationReal Estate MarketingPaid SocialEvent MarketingProduct MarketingVision 2030 · Public Sector
Businesses I own
I don't just market products — I build them.
Three ventures spanning creative production, personal-development tech, and health tech.
Creative Agency
Founder · To Be Infinite
Turning ideas into brand systems
A creative production agency delivering brand strategy, identity, motion graphics, and content for ambitious Saudi ventures — ads for Black Lane (Riyadh), documentaries in Riyadh & Al-Hasa, 2 applications, and 5+ branding projects.
Riyadh · Khobar · JeddahVisit websitePersonal Life Planning
Founder · From goals to growth
Plan and grow across every area of life
An all-in-one personal life-planning platform with AI-driven goal tracking across six life areas — finance, health, education, social connections, and more.
Selected — NTDP #MVPLABVisit websiteHealth Tech
FitAble
Co-Founder · AI + IoT
Smarter health, made simple
A smart health app that tracks calories, glucose, and fitness through an IoT smart band and AI-driven recommendations — turning complex health data into clear guidance.
Misk Launchpad 6.0 · Biban24Projects & case work
A body of work across brand, experience, and systems.
Twenty-plus engagements spanning real-estate marketing, customer-experience design, and digital transformation — for developers, agencies, factories, and my own ventures. Filter by what you're looking for.
Real Estate · Full-cycle
Jawharat Al-Hamra
Alsiyani Group · Khobar
Led a ~40,000 m² development end-to-end — feasibility & market studies, brand build, investor acquisition, and live auction execution.
40,000 m²
Land developed
A→Z
Studies to auction
Real Estate · Full-cycle
Abyat Al-Khobar
Alsiyani Group · Khobar
Owned the full development marketing cycle — studies → brand → investor acquisition → auction — from a blank brief to a closed sale.
Feasibility studiesBrandingInvestor acquisitionAuction
Real Estate · Full-cycle
MAS Al-Dhahran
Alsiyani Group · Dhahran
Managed the complete project marketing lifecycle — market studies, brand identity, investor outreach, and auction — replicating a proven end-to-end playbook.
Market studiesBrandInvestor acquisitionAuction
Real Estate · Event + Digital
Albaharland — Jubail
Alsiyani Group · Jubail
Land-auction event management paired with X and Snapchat investor campaigns — from venue and event flow to digital acquisition.
1M
Post views
Live
Auction event
Real Estate · Product Marketing
Amndar
Alhakmiah Holding · Dammam
Product marketing manager for a residential development of 1,000+ apartments across 48 buildings — positioning, sales collateral, and go-to-market.
1,000+
Apartments
48
Buildings
Real Estate · Award
Marif
Alhakmiah Holding
Handled marketing and customer service for the Marif development — a project recognized with a Property Award for design.
★Property Award — Best Design
Customer Experience · CJM
Namthaja
3D Printing Factory · Consulting
Built the full customer journey map and service blueprint for a 3D-printing manufacturer — mapping every touchpoint and closing service gaps.
Journey mappingService blueprintTouchpoint design
Customer Experience · CJM
JAS
Media Production · Consulting
Designed the customer journey and service blueprint for a media-production company — aligning the client experience with internal delivery.
Journey mappingService blueprintProcess alignment
Customer Experience · Ops
Coffee Shop — "I Am Here"
Specialty Coffee · Consulting
Built the complete customer journey and designed the operations process for a specialty coffee shop — from first touch to service delivery.
Journey designOperationsExperience blueprint
Customer Experience · Management
Alhakmiah — CX & Service
Al-Wajha · Marif · Andalusiat
Customer service manager across Alhakmiah's real-estate projects. Lifted satisfaction for Al-Wajha, trained 8 specialists in call handling and client-feedback workflows, and standardized the service experience across three developments.
3
Projects served
8
Specialists trained
↑
Al-Wajha CSAT
Customer Experience · Consulting
Freelance CX Portfolio
Lavirium · Urban Solution · Experto
CX consulting across sectors — journey analysis and pain-point mapping (Lavirium), a service blueprint + online ordering system (Urban Solution), and full campaign builds (Experto).
CX consultingService blueprintOrdering system
Digital Transformation · ERP
Zoho ERP Rollout
Alhakmiah Real Estate
Led the data transformation and implemented Zoho as a company-wide ERP — migrating and structuring operational data (with outsourced data centers) into a single connected system spanning sales, CRM, and operations.
Zoho ERPData transformationCRMSystems integration
Digital Transformation · Telephony
Avaya Call Center
Alhakmiah Holding
Designed the entire call-center structure — auto-reply / IVR flows and call routing — and integrated Avaya with the Zoho ERP so every call fed the customer record.
AvayaIVR / auto-replyZoho integration
Digital Transformation · Product
Marfaq
Alhakmiah Holding · Facility Mgmt
Helped establish Marfaq, a maintenance & facility-management application delivering after-sales maintenance services across Alhakmiah's real-estate projects.
Facility managementAfter-salesApp
Brand · Corporate Rebrand
Alsiyani Group Rebrand
Alsiyani Group
Led the full corporate rebrand — Alsiyani Real Estate → Alsiyani Group. New identity, hierarchy, and brand story, repositioning a real-estate company into a multi-vertical group.
Brand strategyIdentityRepositioning
Agency · Team Leadership
Tiraz Agency
Alhakmiah in-house agency
Marketing manager of Tiraz, Alhakmiah's creative agency — leading a team across creative direction, content, and digital marketing to serve the group's brands.
Team leadershipCreative directionAgency ops
Account Management · TBI
Zenith Geospatial
TBI — To Be Infinite
Account lead for Zenith — client relationship management, strategic planning, branding, and financial oversight delivered through my agency, TBI.
Account managementBrandWeb
Venture · Founder
GOx
Personal life-planning platform
Founded and built GOx from concept to MVP — AI-driven goal tracking across six life areas. Selected by NTDP for the #MVPLAB program.
6
Life areas
NTDP
Backed
Venture · Co-Founder
FitAble
Health tech · AI + IoT
Co-founded a smart health app tracking calories, glucose, and fitness via an IoT band. Misk Launchpad 6.0, presented at Biban24.
Misk
Launchpad 6.0
Biban24
Presented
Credentials
Certified, and always learning.
Professional certifications backing the strategy and CX work.
CM
CMMP
Certified Marketing Management Professional — International Institute of Marketing Professionals.
CD
CDMP
Certified Digital Marketing Professional — Digital Marketing Institute.
MF
McKinsey Forward
Graduate of the McKinsey Forward leadership & problem-solving program.
CS
Consulting Skills
Almustashar consulting certification.
GA
Google Analytics
Analytics measurement & reporting certification.
XL
Advanced Excel
Advanced modeling, analysis, and dashboarding.
FD
Financial Data Analytics
Financial data analysis & decision support.
FS
Feasibility Study
Business & project feasibility assessment.
Education — BSc in Marketing, King Fahd University of Petroleum & Minerals (KFUPM), 2020 · Major GPA 3.16.
Journal
Notes from the field.
Essays on marketing, customer experience, and building in the Saudi market.
BrandingMar 2026
Rebranding a real estate group — lessons from the inside
Moving Alsiyani from a real-estate company to a multi-vertical group meant rewriting more than a logo. Here's what actually changed — and what nearly broke.
8 min readRead
Paid MediaJan 2026
How a $329 Snapchat campaign moved real-estate leads
Big budgets aren't a strategy. A breakdown of the targeting, creative, and CTR math behind a lean campaign that beat agency benchmarks.
5 min readRead
Contact
Let's build something worth shipping.
Open to marketing leadership roles, CX consulting, and venture collaborations.