Current
TBI — To Be Infinite
Founder & CEO
Creative Agency
Founded and lead TBI, a creative agency delivering brand strategy, identity, and marketing for ambitious Saudi ventures.
Visit landing page →
Khobar, Saudi Arabia · Available for select work
Turning strategy
into impact.
I'm Ahmad Basloum — أحمد باسلوم, a senior marketing professional and customer experience strategist building brands, CX systems, and digital ventures across the Saudi market.
6+
Years experience
SAR 2B+
Project value led
2
Tech ventures founded
01
Strategic Marketing
Brand systems, positioning, and go-to-market strategy.
02
CX & CRM
Service blueprints, journey design, Zoho implementation.
03
Real Estate
Project marketing, investor acquisition, auction execution.
04
Entrepreneurship
Founder of TBI creative agency, GOx, and FitAble. Misk & NTDP backed.
— About
A marketer who ships, a founder who plans.
Over 6+ years I've led marketing across real estate, CRM, and digital — running a full corporate rebrand, managing 5 real-estate projects worth SAR 2B+, and building CX systems from the ground up.
I'm CMMP & CDMP certified, a McKinsey Forward Program graduate, and the founder of TBI — To Be Infinite (creative agency), GOx (selected by NTDP's #MVPLAB), and FitAble (Misk Launchpad 6.0, presented at Biban24).
Education
BSc in Marketing — KFUPM
2020 · Major GPA 3.16
Certifications
- — CMMP · CDMP
- — McKinsey Forward Program
- — Consulting Skills (Almustashar)
- — Google Analytics · Advanced Excel
- — Financial Data Analytics
- — Logistics Operational Excellence
- — Feasibility Study
— Experience
A track record built across brand, CX, and real estate at scale.
Current
Pinerium
Business Development Manager
Zoho Premium Partner
Leading CX consulting, CRM implementation, and client acquisition for Saudi-market clients as a Zoho Premium Partner & system integrator.
May 2022 — May 2025
Alsiyani Group
Marketing Manager
Brand · Real Estate
Led the full corporate rebrand from Alsiyani Real Estate to Alsiyani Group — new identity, hierarchy, and brand story. Managed marketing A-to-Z for 5 real-estate projects totaling SAR 2B+, ran paid media on Snapchat & X (~67K impressions, 1.43% CTR on a lean budget), and planned auction events including Albaharland – Jubail.
Dec 2020 — May 2022
Alhakmiah Holding
Customer Service Manager
CX · Operations
Managed customer service for Al-Wajha, Marif, and Andalusiat real-estate projects. Lifted customer satisfaction for Al-Wajha and trained 8 specialists in call handling and client feedback workflows.
May 2020 — Dec 2020
Alhakmiah Holding
Product Manager
CRM · Data
Led marketing for the Amndar project (1,200 apartments across 48 buildings) and managed marketing content for 4 projects. Initiated Zoho CRM integration and led data transformation with outsourced data centers.
— Portfolio
Selected work, real outcomes.
A curated body of work across brand, paid media, events, and product — not a CV dump.
Alsiyani Group Rebrand
Full corporate rebrand: Alsiyani Real Estate → Alsiyani Group. New identity, hierarchy, and brand story.
2023
Albaharland — Jubail
Auction event management with paired X and Snapchat campaigns for investor acquisition.
2024
Snapchat Paid Campaign
$329 budget · 66,980 impressions · 955 clicks · 1.43% CTR. Lean spend, sharp targeting.
2023
Zenith Geospatial
Client relationship, strategic planning, and branding through TBI.
2024
GOx
Personal life planning platform — selected by NTDP for #MVPLAB.
2024
FitAble
Smart health app with AI + IoT smart band — Misk Launchpad 6.0, Biban24.
2024
— Ventures
I don't just market products — I build them.
Founder
GOx
Personal life-planning platform with AI-driven goal tracking across 6 life areas — finance, health, education, social, and more.
Selected — NTDP #MVPLABVisit website
Co-Founder
FitAble
Smart health app tracking calories, glucose, and fitness through AI and an IoT smart band.
Misk Launchpad 6.0 · Biban24
Founder · Creative Agency
TBI — To Be Infinite
Creative production agency. Ads for Black Lane (Riyadh), documentaries, 2 applications, and 5+ branding & motion graphics projects.
Riyadh · Khobar · JeddahVisit website
— Expertise
The full stack of a modern marketer.
Strategy, brand, and CX — built with the data and CRM infrastructure to actually move the numbers.
Strategic Marketing & Branding
Customer Experience (CX) Management
CRM Systems — Zoho
Real Estate Marketing
Paid Media — Snapchat, X
Event Management
Project Management
Entrepreneurship & Innovation
Data Analytics — Power BI, SPSS
Service Blueprint & Journey Mapping
Freelance projects
- Lavirium — CX consulting · journey analysis & pain-point mapping.
- Urban Solution — Service blueprint + online ordering system.
- Namthaja Company — Customer journey map + service blueprint.
- Experto Company — Full marketing campaign: research → planning → execution.
— Journal
Notes from the field.
Essays on marketing, customer experience, and building in the Saudi market.
CX StrategyMay 2026
Why CX is the new marketing in Saudi Arabia
Acquisition keeps getting more expensive — but the brands winning the Saudi market are quietly investing somewhere else: the post-sale journey.
6 min readRead
BrandingMar 2026
Rebranding a 30-year-old real estate group — lessons from the inside
Moving Alsiyani from a real-estate company to a multi-vertical group meant rewriting more than a logo. Here's what actually changed — and what nearly broke.
8 min readRead
Paid MediaJan 2026
How a $329 Snapchat campaign moved real estate leads
Big budgets aren't a strategy. A breakdown of the targeting, creative, and CTR math behind a lean campaign that outperformed agency benchmarks.
5 min readRead
— Contact
Let's build something worth shipping.
Open to marketing leadership roles, CX consulting, and entrepreneurship collaborations.